Who is Daymond John?
Daymond John is best known as a Shark on the ABC four-time Emmy Award-winning series Shark Tank and the founder of the American apparel company FUBU.
He has come a long way from turning a $40 budget into a $6 billion fashion brand empire.
Daymond is not only a pioneer in the fashion industry but has continued to be an entrepreneur in every sense of the word.
He has created a brand consulting company, The Shark Group, to help aspiring entrepreneurs turn their dreams into reality.
His commitment to promoting and supporting entrepreneurs landed him the distinguished honor of serving as a Presidential Ambassador for Global Entrepreneurship under the Obama administration.
This Daymond John biography is a true rags-to-riches success story of sacrifice, hard work, and perseverance. It will serve as a blueprint for your entrepreneurial journey.
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Daymond John Personal Info
Name: Daymond Garfield John, aka Daymond John
DOB: February 23, 1969
Birthplace: Brooklyn, New York City, U.S.
Education: Bayside High School
Wife/Partner: Heather Taras
Hometown: Brooklyn, New York City
Famous As: Founder and CEO of the American apparel company FUBU.
Daymond John Biography
Daymond Garfield John, aka Daymond John, was born February 23, 1969, in Brooklyn, New York City.
His parents are of Caribbean descent. The couple divorced when Daymond John was 10.
John grew up in the Queen’s neighborhood of Hollis with his mother and grandfather.
He possessed great entrepreneurial talents at an early age. Daymond John sold everything from pencils to reconditioned cars.
John began his fashion empire, FUBU, in his early twenties.
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Daymond John’s early life and education
Grew up in the Hollis neighborhood of Queens, Daymond John attended Catholic school for seven years.
John went to the Bayside High School.
At Bayside, Daymond Garfield John participated in a unique program that allowed him to work a full-time job while attending school on an alternating, weekly basis.
He credits this program with instilling him with an entrepreneurial spirit.
John lost interest in school due to his dyslexia condition.
Dyslexia is a learning disability in reading. It takes away an individual’s ability to read and retain information.
Upon graduating from high school, John moved away from his studies.
He never attended college.
Daymond John’s career
Things came crashing down when Daymond John was ten years old.
His parents divorced, his father left the house, and his mother could not secure a job to support the family.
Thus, the family sank into poverty.
Daymond John decided to be the man of the house. He started working to help his mother.
As a provider for the family, John began handing out flyers to earn $2 per hour ($7.42 today).
After leaving high school, Daymond John started a commuter van service and waited tables at Red Lobster to raise money for his business venture.
Daymond John saw an opportunity to make some waves in the clothing industry in the early 90s.
In fashion at the time were wool ski hats with their tops tied off. These hats typically sold for $20, which John considered overpriced.
Recognizing the opportunity, John went home and sewed about ninety wool ski-style hats with the help of his next-door neighbor.
Daymond John sold his homemade hats for $10 each on the corner of Jamaica Avenue in Queens, New York, and made $800 in a single day in 1992.
This early success gave John a lot of confidence, and he began working harder.
Daymond John recruited his childhood friends, Alexander Martin, Carl Brown, and Keith Perrin, to work with him in sewing and selling hats.
Realizing her son’s talent, John’s mother decided to mortgage her house and invest $100,000 in the hat business.
Daymond John set up the FUBU business, which stands for For Us By Us, in his house.
Marketing the FUBU brand was the biggest challenge during its early stages.
John began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts.
He then loaned about 10 of the FUBU jerseys out to rappers for their music videos for two years.
The promotional strategy got the FUBU brand to feature in about 30 music videos.
Although FUBU was a small-time apparel brand at the time, its presence in popular music videos created the illusion that it was a big brand.
Many retailers began to order the FUBU brand in bulk to sell at their stores.
Daymond John had a big breakthrough by convincing his childhood friend, rapper LL Cool J, to wear a FUBU T-shirt for a promotional campaign.
FUBU quickly became one of the leading urban clothing lines, setting fashion trends for young African Americans.
The company hit big when Macy placed an order for $300,000 worth of products at a Las Vegas fashion trade show.
FUBU’s popularity soon extended beyond the inner city. It became a global brand and has managed to earn more than $6 billion in sales.
Daymond John sold FUBU to the athletic shoe brand Puma in 2018 for $200 million.
Then in 2009, Daymond John joined the cast of ABC’s new reality business show, Shark Tank.
Shark Tank allows entrepreneurs to pitch their business ideas to investors in the hopes of receiving funding.
Daymond John became one of the most admired investors on the show.
He invested over $8.5 million of his own money into different Shark Tank businesses.
Some of his most successful deals include Bubba’s Q, Sun-Staches, and Mo’s Bows.
Daymond John’s marketing strategies and ability to build successful brands have made him a highly influential consultant and motivational speaker.
As a public speaker, he became associated with brands like Pitbull and Miss Universe.
John addresses gatherings on topics that include negotiations, marketing, and entrepreneurship.
He is dedicated to supporting entrepreneurs and has developed a course to help entrepreneurs turn their dreams into reality called Daymond on Demand.
Daymond on Demand is an interactive, virtual, step-by-step video training system where individuals learn directly from John how to start and grow a profitable business.
John created his brand consulting company, The Shark Group, to provide Fortune 500 companies with branding, licensing, social media, influencer integration, marketing strategy, and overall business consultation.
Daymond John is also a successful author. He has published two New York Times bestselling books: ‘The Power of Broke’ and ‘Rise and Grind.’
He currently serves as the CEO of The Shark Group, sits on the board of the Petco Foundation, the UTSA Foundation, the Network for Teaching Entrepreneurship, and remains an ambassador for Global Citizen and the Global Poverty Project.
Daymond John’s Net Worth
Daymond John has an estimated net worth of around $350 Million in 2022.
The $350 million net worth didn’t happen by accident.
Most of his net worth came from the urban clothing brand FUBU, a clothing company that generates $6 billion in revenue worldwide.
Following FUBU’s massive success, Daymond John’s net worth exploded.
His annual income is over $50 Million.
Daymond John makes money from Shark Tank investment, book royalties, brand endorsement, and business programs.
As a brand consultant, Daymond John has become one of the industry’s most recognized branding experts.
The Daymond John brand has seen an aggressive expansion since the creation of FUBU more than 20 years ago.
Daymond John Family
Daymond Garfield John was the only son of Margot and Garfield John. The couple divorced when John was ten years old.
There is not much information available about his father.
Daymond John grew up in the Hollis region of Queens with his mother.
His mother taught him how to sew. She supported John by allowing him to her house to start FUBU.
His mother even mortgaged the house for $100,000 to generate start-up capital to support John.
With his mother’s support, Daymond John got FUBU off of the ground.
Daymond John’s Wife (Partner)
Daymond John has married twice in his life.
The name of his first wife is unknown, but they share two children from the marriage.
John had a healthy marriage before the success of his company, FUBU.
Daymond John became an absent dad and husband as FUBU gained success.
He was often away for business for six months of the year and parties with his famous friends for the other six.
John even confessed that his wife and daughters saw him more on TV than in person.
Because of this, his first wife left him. A divorce was the only way out of the marriage.
Learning from his failed marriage, Daymond John changed his life.
He met his second wife, Heather Taras, through a mutual friend.
John proposed to Taras on 22nd September 2016.
Daymond married Heather Taras on 2nd June 2018.
The wedding ceremony took place in Santorini, Greece.
Daymond John is happily in married life with his current wife, Heather Taras, who is a fashion enthusiast.
Daymond John Children
Daymond John has three daughters: Yasmeen, Destiny, and Minka Jagger.
John lost his relationship with his first two daughters after being blinded by the success of FUBU.
Although his first marriage failed, his first wife gave John a chance to prove his dedication to his daughters.
She made a nonnegotiable deal with Daymond John.
If Daymond changed his life and started giving back to the community, he wouldn’t completely lose his daughters.
Afraid of losing his daughters, Daymond John changed his lifestyle.
He gets involved with numerous organizations and initiatives that focus on the betterment of the community.
His ex-wife respected the agreement and allowed John to see his daughters.
Today, Daymond John is on good terms with his two daughters and frequently posts about them on his social media pages.
Daymond John also has a happy married life with his second wife, Heather Taras, and his third daughter, Minka Jagger.
John currently lives with his wife and daughters in a New York high-rise apartment.
Daymond John Accomplishments
Daymond John received over 35 awards and recognitions throughout his career. These include:
- The Brandweek Marketer of the Year.
- Advertising Age Marketing 1000 Award for Outstanding Ad Campaign.
- Ernst & Young’s New York Entrepreneur of the Year Award.
- In 2016, Daymond John served as Barack Obama’s presidential ambassador for global entrepreneurship.
- Daymond John joined the Shark Tank show in 2009.
- 2016 New York Times best-selling book, The Power of Broke.
- 2018 New York Times best-selling book, Rise and Grind.
- Named #2 on LinkedIn 2020 Top Voices list for US Influencers.
- 2021 Webby Awards for People’s Voice Winner and Virtual & Remote Business & Finance.
That’s Daymond John’s Bio.
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